With a mailing list full of customers and prospects hungry for the latest buzz from their favourite organisation, it's essential that you carefully consider what to include in your next promotion or newsletter. We'll advise you on what works best, to ensure you keep your subscribers happy while enabling you to achieve your own important business objectives.
We continue to test the boundaries of email design to ensure your message is always delivered with impact. With many years of experience in email marketing, we've developed tried and tested techniques for getting your message across effectively and driving email response rates that outstrip other methods.
If your prospect hasn't given you permission to send them email marketing messages then you can almost always forget about having them as a customer! We only work with clients who guarantee their lists are 100% opt-in. Opt-in lists are filled with people who actually want to hear from you – what better way to ensure that your message is read and not sent straight to the junk mail folder?
With secure, online access to your own subscriber management tool, you'll have full control over importing and exporting subscribers (or you can leave it up to us!). We can even customise your database to suit your own CRM requirements, and hook it up to an enquiry form on your website to enable people to sign-up directly without you having to lift a finger. Bounces and unsubscribes are also handled automatically, so your list is always clean and up-to-date.
You'll be amazed at the level of detail in our comprehensive statistics software. With online access to your own private campaign reporting system, you can track in real time via colour-coded tables, pie charts and bar graphs, exactly who opens your email, who clicks each link, which addresses bounce, and so on. The opportunities for analysis are endless, particularly when combined with your existing analytics software (which we can help with too).
“Campaign Point generated an immediate, significant increase in responses from our mailing list over previous direct mail campaigns.”
—Jillian Watt, Conference Development Manager for The Lighthouse
“The online statistics enable us to track every detail of our email campaigns. We would definitely recommend this service to others.”
—Rona Macdonald, Events Co-ordinator for Business Gateway